Sonia Reboul
For twenty years, a flight attendant. Today, your estate agent in Bordeaux and Arcachon Bay. Between the two, one constant thread: that my clients are happy and satisfied.
My story in a few words
- 2000 — 2020 Flight attendant Air France · five continents, twenty years of encounters.
- 2020 — 2026 The change First high-end agency · Kretz Agency, top agent 2023-2024 · Christie's Maxwell-Baynes, top agent 2024-2025.
- 2026 Agent & creator — my own agency Sonia Reboul Bordeaux & the Bay · 36k+ followers, video as a signature.
Twenty years in the air
Before I tell you about real estate, let me tell you about myself.
For twenty years I had the chance to travel the world as a flight attendant with Air France. Five continents, thousands of encounters, as many human stories crossed in the span of a flight. That is where I confirmed what has always driven me: meeting people.
Between a flight attendant and an estate agent, the common thread is people.
A new chapter
In 2020 I took the leap into real estate. A new chapter — yet, at heart, the same thread. Except today, encounters no longer last the span of a flight: they last the span of a life project, sometimes many months, and often well beyond a sale.
I work mainly in Bordeaux and around Arcachon Bay, two areas I love deeply and live every day. And for exceptional properties, I sometimes set down my bags elsewhere in France, or even abroad — passion knows no borders.
Video as a signature
From the very start, I capture the emotion and soul of every property I list — and share it on social media, mainly Instagram, where I have built a community of over 36k followers.
The result: over 50% of my sales are made thanks to my videos, which each draw several thousand views.
My buyers often come from other regions, or even from abroad. Travelling for a first viewing can take time to arrange. This is where video plays a key role: it lets you see the whole property and confirm a crush before booking a train or a plane. Sometimes the video is enough and the buyer makes an offer directly. But I always recommend an on-site visit — nothing replaces how a place feels.
Classic portals & Social media
Classic portals
An active buyer goes directly to the listing portals. In luxury real estate, Belles Demeures is today an essential showcase: the audience is qualified, with both French and international clientele.
Social media
On social media, the audience is much broader. It's not necessarily the buyer who discovers my video directly: a friend recognizes what her best friend is searching for, a father thinks of his son, a daughter thinks of her mother who dreams of the Bassin… Within seconds, the video is shared and reaches a buyer who might never have discovered the property on a portal. French and international clientele.
Emotion is what sparks love at first sight. And love at first sight is what sells.
Three convictions
Emotion
Give every property a soul, to spark love at first sight. Professional-quality photo and video shoots.
Video
Video captures what photos can't: the life, the light, the atmosphere — to find the right buyer.
People
Build a real relationship, for the length of a life project. Available, responsive and attentive.
Bordeaux, the Bay & Cap Ferret
Do you have a project in Bordeaux or around Arcachon Bay? Let’s talk.
Sonia