Challenges
More than 40% of my sales come from social media: TikTok and Instagram are the winning bet of luxury real estate.
My approach to luxury real estate — film, social media, a genuine sense of service, my results — has caught the eye of national and trade press. A few features, in their own words.
More than 40% of my sales come from social media: TikTok and Instagram are the winning bet of luxury real estate.
Social media is the playground of luxury real estate — you have to show a lifestyle to captivate buyers.
Today, you have to go and find the buyers — communication and reach are essential to find the right ones.
Since 2023 the paradigm has shifted: buyers now have the upper hand, and flawless homes at the right price sell quickly.